Art Direction
Over the course of my 13 years of experience, I’ve designed a variety of assets for print and digital. In the last 5 years, I’ve transitioned into coaching and mentoring teams of copywriters and designers. Here are a few examples of work.
The Quisby Hostel
My Role: Art Director
The Quisby is a hostel in the Lower Garden District of New Orleans. The space is known for its historic past with a dash of infamy. It is paired with modern convenience and comfort to create the ideal crash pad for all travelers. Working with a junior designer, I established The Quisby visual identity, website, landing pages, and Facebook marketing materials.
New Orleans Tourism
My Role: Art Director
After Hurricane Katrina, we developed a compelling campaign that played up the concept of fun in the sun, to encourage people to visit New Orleans in July, the hottest month of the year.
WiseMove
My Role: Creative Director
WiseMove is a flat fee brokerage real estate business in New Orleans. While at FSC Interactive my team of graphic designers and copywriters developed the visual identity, website, social and display advertising, and an eBook.
Louisiana Tourism
My Role: Art Director
The “Find Your Louisiana” campaign was inspired by Wes Anderson’s storytelling style. The copy illustrates a person that isn’t unhappy, but that needs a little adventure and how their trip to Louisiana changed their perspective.
Atlantic Beach North Carolina
My Role: Art Director
Atlantic Beach, North Carolina is a charming beach town that survives on the support of tourism to the area. We developed the branding style guide, including: various logo options, color scheme, iconography, mockup print ad, and business cards. The goal with the design was to use bold, readable typography with nostalgic elements to reference the 1950s and 60s with a contemporary slant.
Whitney Bank
My Role: Art Director
The “What’s So Special” campaign targeted new audiences for Whitney Bank and launched their new Free Smart Business Checking Accounts.
