Social Media Content Creation

As the Creative Director at FSC Interactive, I was responsible for leading the creative team to produce social media content for a variety of clients. This included developing social media strategies, organizing photo and video shoots, and overseeing short-form copy. I often stepped in to write, photograph, book talent, buy props, and even occasionally hand model.



Pralines and Cream Liqueur is a delicious southern treat. We built the social media following for Pralines and Cream to 20,000 followers on the Facebook platform using clever copy and dynamic imagery that resonates with Southern moms.


Targeting the apartment bartender, we managed the social media content creation for Peychaud’s Aperitivo. We built 14,000 Facebook followers by developing noteworthy photography and caption copy. We also monthly produced recipe videos to promote simple ways to use the product.



Swerve is the ultimate sugar replacement for baking and cooking. We worked with them to build eye catching social media advertising. Our solution was short form gifs that connect with their core brand messaging.