by Justin Shiels | Apr 15, 2026 | Journal
I recently did a podcast interview with Amber from A Bright Idea and somehow ended up telling alllllll my business. We talked about being eight years old, watching Boomerang, and deciding then and there that I wanted to become a creative director. We talked... 
by Justin Shiels | Apr 8, 2026 | Journal
Cynicism is the default setting of the current political climate. It’s easy.It’s lazy.It requires nothing from you. It takes zero courage to say everything is terrible. But you know what’s hard? Choosing joy when the world is burning.Building something beautiful when... 
by Justin Shiels | Apr 1, 2026 | Journal
722 orders. 1 influencer collab. And only 1 crashout moment. Here’s how I’m rebuilding SoCurious in 2026. For a long time, building this business felt a little like planting seeds in the dark. A lot of effort. A lot of faith. A lot of me whispering,... by Justin Shiels | Mar 25, 2026 | Journal
Hi, my name is Justin. I’m 40 years old. And I quit my toxic corporate job to build a stationery company that I believe will be bigger than Hallmark. But here’s why: Because I genuinely believe that joy is the revolution. In today’s session,... 
by Justin Shiels | Mar 18, 2026 | Journal
I need to talk about this Mercury retrograde because it has been doing the absolute most. Not in the “my life is falling apart” way. In the “I want you to see how far you’ve come” way. Who would I have been if I had been that free? I... 
by Justin Shiels | Mar 4, 2026 | Journal
For most of my life, I thought I was good at rest. I slept eight hours most nights. I took vacations when I needed them. I watched Netflix in the evening with a glass of wine and called it “recharging.” I was fine. Until I wasn’t. We’ve talked...