Helping mission-driven brands connect with modern audiences through story, strategy, and design.
I’m Justin Shiels, a creative strategist and storyteller based in Austin, Texas.
For the past 15 years, I’ve helped brands in tech, CPG, nonprofit, wellness, and lifestyle craft campaigns that don’t just look good—they make people feel something.
My process blends curiosity, clarity, and connection to help brands:
Clarify their message so every word, image, and post works toward a common goal.
Design intentional strategies that drive measurable growth across platforms.
Create powerful content that moves audiences from awareness to advocacy.
SERVICES
Social Media Audit and Strategy
Your roadmap to social clarity and growth. I create content systems that help your brand show up consistently and build real community.
Content Creation
Visually stunning, emotionally resonant content that converts. From photos to landing pages, I craft assets that tell your story with heart.
Custom Merchandise & Illustration
Transform your brand into something people can see, touch, and feel. I design custom merch with original illustrations that embody your brand’s personality—authentic, artful, and made to be shared.
Email Marketing
Thoughtful emails that deepen connection and drive conversions—strategy, writing, design, and automation included.
Ad Campaigns
Culture-shifting ideas that connect emotion with conversion. From concept to execution, I bring big-picture creative direction to life.
UGC Video
Authentic short-form content your audience actually wants to watch—produced with professional creators and models to keep it real.
How it works
Discovery Call
A 30-minute chat to align on goals and creative priorities.
Retainer Plan
We choose a monthly retainer that fits your needs for consistent support.
Creative Execution
Each month, we set priorities, execute efficiently, and adapt as your goals evolve.
